While jewelry has long been thought of as a romantic gift to get a loved one, 51% of millennial women are also taking the bull by the horns and buying jewelry for themselves. In fact, many lovely ladies cite it as the #1 option when getting a little present for themselves!
That's why selling jewelry online is a lucrative- and rewarding- business. Not only will you make a lot of money, but you can rest easy knowing that your work has put smiles on many faces. Here, we're going to teach you all that you need to know about becoming a jewelry wholesaler so that you can enter into this wonderful eCommerce market.
Have Something to Sell
The first step to opening up an eCommerce shop is, of course, to have something to sell.
While your handmade designs are a great thing to include in your store, it's unlikely that you'll be immediately successful at selling them. This makes sense- after all, even if you're talented, you're still learning! Additionally, because you'll need to focus so much energy and time on setting up, maintaining, and marketing your store, you likely won't have time to make as many pieces as you would like.
That's why it's important that you become a jewelry wholesaler. This is a simple process through which you register for an account and contact our experts for approval. Once you become an approved seller, you can browse our designs and pay wholesale prices for them. Once that's done, you can sell them in your eCommerce shop.
Choose an eCommerce Platform
After you become a certified wholesaler, you'll need to select an eCommerce platform to open up shop on. There are many different options that you can choose from based on your individual needs and preferences. Browse these sites and decide which has the navigation systems, payment methods, and templates that you like the best. Consider the costs of using these platforms in your decision to ensure that you stay within budget.
3dcart is one of the best platforms on the market. There are over 200 different templates on this site with even more built-in features that you can use when constructing a store. Additionally, you'll have access to many web design and marketing tools for both desktop and mobile sites when you use 3dcart.
Open an Inspiring Online Shop
Once you choose a platform for your shop, it's time to begin setting it up!
Since you have less than 15 seconds to engage users before they click away and head to another jewelry shop, you need to make a fast impression. Having a video on your home page is a great way to get visitors immediately engaged with your brand and interested in your pieces. Because jewelry shopping is such a visual experience, you also may like to have some of your favorite product photos on this landing site.
Make sure that you take care of the mechanics on your page as well. An easy, user-friendly navigation system is essential to keeping people's interest, as is a search bar where people can look for specific types of jewelry. You also need to make sure that your payment methods and shipping information are up-to-date so that people can feel secure purchasing from you online.
Finally, having a place where people can enter their contact information on your landing page is a critical method of lead generation. You can offer a reward to people who give you their name and email address or sign them up for an exclusive mailing list that they'll look forward to reading every month.
Feature Gorgeous Pieces
On every part of your website, it's critical that you select some of your favorite pieces to be featured prominently. Showcase these necklaces, bracelets, earrings, and pendants from multiple angles so that people can see the best of what you have to offer. Make sure that your featured pieces are in a variety of colors and styles so that everyone will be able to find something they like.
You might also want to think about offering deals and promotions on your featured pieces. Offering a buy-two-get-one-half-off type of deal may be the deciding factor for people who are debating whether or not to buy from you. If you can't immediately afford to do this, an alternative would be to set up a loyalty program where frequent customers get coupons or discount codes sent to their emails.
Use Social Media Properly
Social media is one of the most important ways that you can market your services. Since 3.8 billion people around the world use platforms like Facebook and Twitter, you'll reach your target audience both domestically and in the nations that you ship abroad to.
You can make a page on these sites and update it frequently with links to blog posts, giveaways and promo codes, information on your new products, and videos of featured pieces. Make sure that you post regularly- about 2-3 times a week- and keep your DMs open! People on the multiple platforms will see these posts and be reminded of your brand and your jewelry.
You also may want to take a look at programs like Facebook Ads. These services allow you to target Pay Per Click advertisements to your target demographics. All you need to do is design an ad, set a budget, and enter the age, gender, location, and occupation of your target audience. You also may want to go follow those who seem to like other jewelry stores since they may be interested in your fresh and unique products.
Start Selling Jewelry Online
While there are many eCommerce markets that you could enter into, jewelry is by far one of the best. It's fun, lucrative, interesting, and gives you the chance to brighten many women's days with your favorite designs.
Now that you know how to begin selling jewelry online and making a profit, it's time to get started. Browse our shop for one-of-a-kind jewelry pieces that you can sell in your eCommerce shop after becoming a jewelry wholesaler. We look forward to working with you and having our gorgeous designs featured in your online store!